Endless Possibilities.’ campaign reflects the company’s mission of inspiring kids to play in their own unique way and discover the possible in the impossible. We aim to be a resource for parents by offering healthy, hands-on toys that actively engage kids’ imaginations.”
“We know parents are always looking for those screen-free options that make learning more fun and tangible. “With this campaign, we’re hoping to reach even more families with our message about the power of open-ended play,” said Bridgette Miller, global head of Marketing at Melissa & Doug. The campaign is launching digitally on Amazon, Hulu and YouTube, as well as social platforms, including Pinterest and Instagram. For parents unfamiliar with the brand, the campaign will introduce them to its mission and the products in its assortment. Melissa & Doug has grown its global brand awareness thanks to word-of-mouth recommendations and the long-lasting quality of its products, but says the new campaign will give voice to the brand in a way that consumers have not seen before, adding a new dimension to the brand they love. The new campaign aims to reach parents who are searching for a simpler, but still engagingly fun, kind of play for their children. Endless Possibilities’ campaign aired for the first time this week, both in the US and the UK. The brand views this campaign as a way to further support parents and others in helping children see the wonder in the everyday through the world of Melissa & Doug. Known for its thoughtfully designed wooden pretend play toys, developmental products, puzzles and crafts, Melissa & Doug believes passionately in championing the benefits of kid-powered play. A still from the new campaign shows a wooden Melissa & Doug fire truck on the way back from a rescue, before being joined by an unexpected passengerįor more than three decades, Melissa & Doug’s wide-ranging portfolio of hands-on, screen-free toys has helped foster creative thinking and learning in their children.
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